What’s a Long Tail Keyword?

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What’s a long tail keyword?

It’s a phrase or term 3 or more words.

[ “A head term or head keyword, in contrast to a long-tail keyword, is a popular keyword with high search volume.Head terms are generally competitive to rank for in search results.”] https://www.wordstream.com/hea…

We’ll put the idea about “generally competitive” to the test soon enough using Jaaxy.

Is Amazon a “Head Term” with high search volume and generally competitive to rank for in search results?

Let’s see, we searched the term Amazon in Jaaxy, and while it gets an amazing number of searches and page visits each month the number of competing websites ranked in Google for that exact term is only 97 (that’s considered normal within Jaaxy). I’m surprised. I honestly thought it would be much higher than that.

Definitely a highly searched term, and on that front it qualifies as a Head Term.

It’s not that competitive though, and you could rank for it because there’s only 97 competing Websites ranked in Google for that keyword.


Do You Want to Rank in the Search Engines?

Then as far as Keyword is concerned; it comes down to the relevancy of the term to your niche and QSR, (Quoted Search Results) which is only available in Jaaxy, QSR tells you how many competing websites there are in Google for that keyword (LongTail Or NOT), use QSR as a stable datum around which all other pieces of information, opinion and conflicting points of view related to keywords swirl, and “you will rank well in all search engines”. For more on keyword data and QSR.

 

Table of Keywords for Amazon


What’s a long tail keyword research tool?

Over the years we’ve seen great improvement in search results when we search for stuff on the Internet.
Search algorithms have improved. We’ve become used to getting near exact matches returned for search terms; Google works hard at improving these results. Google RankBrain is one such improvement.

Brian Dean of backlinko.com produced a fantastic write up on Google Rank Brain:The Definitive Guide – Backlinko (Warning; it challenges conventional thinking around Long Tail Keywords).

Anyway, a good keyword tool should give you related keywords you’d possibly never think of alone, even if you had the time to do it. Most are quick and effective at providing search engine optimization help, without which we’d find it hard to rank.

Jaaxy is the only tool to return in it’s results; the number of competing websites in Google for an exact term. Read more about Jaaxy here.

As our Websites build authority we’ll cope better with competition but until then we’d do well to work with low competition keywords. Long Tail keywords are generally less competitive to rank for search engines.


Keyword Tool (Free)

It’s ranked number 3 position in Google “Keyword Tool” there’s a Pro version too, but for our purposes the free works fine, with it you’ll scrape 100’s of relevant Long Tail Keywords in an instant.

It scrapes words from Google Suggest, leveraging it’s  auto complete feature. From this free search you’ll end up with relevant long-tail keywords. However, you won’t know how competitive that exact keyword is. Not, until you use Jaaxy, it’s the only tool capable of returning that data.


Keyword Tool and Jaaxy Video


Relevant Keywords

Keywords to be relevant must closely match to your content message and web pages.


Answer The Public

Answer The Public (Free) is a fun tool to use…the first time I used it I wondered what the hell the guy was waiting for!

Eventually, I worked out, he was waiting for me to insert a word into the search bar…you’ll see what I mean.

I’m sure there’s much one could do with these tools in terms of deeper research, however, with Jaaxy we’re more than compensated with function and feature, and Jaaxy tells you something more than the others. The number of competing websites you’re going up against in Google for the exact keyword term.

So, now that’ we’ve some keyword terms we need now to insert them into Jaaxy to confirm whether they’re good for our purposes or not!


Google Alerts

Google Alerts brings keywords and inspiration right to your Gmail or any other preferred email, you can also get them in RSS feed.

It’s great for inspiration and creative research.

And, you can set it up if you’d like to know what mentions if any is being made about you, your website or branding.

You’ll be able to track keyword phrases, they’ll appear in Long Tail form too. There’s much more to this tool than you’d at first think… I know I underestimated it.

I’ve linked to a wonderful article you may care to read…see below this screen snip.

Google Alerts

 

What are Google Alerts?

[“You can think of Google Alerts as a customized Google Search — on-going — that delivers the search results to you automatically. You can set up any number of Alerts (up to 1000 per email address) to help you monitor online activity for the search terms of your choice.” Source: [Engaging Apricot]]
It’ll inspire you to use Google Alerts in ways you never thought possible!


Search Terms (Some Inspiration)

“Setting alerts for keywords that are relevant to your cause or community”…this line inspired me to use relevant to my niche Long Tail Keyword terms for search in Google Alerts. I can tweak these later if I’m not getting the results I want.

I especially liked the tip about setting up a separate Gmail account to receive alerts…this could be handy for someone wants to receive many alerts, and avoids overloading your personal email in box.

I thoroughly recommend it. It’s full of tweaks and refinements including how to force Google to look for instances where those words appear in a certain order. I’d love to know what you thought of the tutorial, certainly whether you found it helpful or not.


Alerts & Jaaxy Keyword Tool

You’ll want refine those alerts by inserting into Jaaxy keywords or phrases, and check QRS (Competing websites ranked in Google for that exact phrase).


Free Amazon Keyword Tool (Scientific Seller)

I stumbled upon this tool just moments ago, I don’t know much about it other than it reveals Amazon data.

But hey, I’ll try it and see what use can be made of it.

Easy enough to use; type in a “seed word” and the results started pouring in.

There’s instruction about the tool just beside the search box…it’s a good read.

They built this tool for their own use back in 2015, since then they didn’t promote it or do any SEO. People found it anyway…much in the same way I did, I guess!

So, here’s a glance at the results of my search.

It returns Amazon “Stuff” (their word not mine) words and Amazon Buyer Keywords. I paused the search after moments, as I already had over 100 keywords returned, it’s one other way of getting creative in your keyword searches.

Here! Shoot over and try it out: Scientific Seller

Again, we’ll plug these keywords into Jaaxy and check QSR. My main interest.

Free Amazon Keyword Tool - Scientific Seller

Amazon Buyer Keywords & Jaaxy

Let’s see if you’d rank in Google using Amazon buyer keywords in your content!

Just type in a phrase or keyword into the search box below and test it for yourself.


Remember! No other keyword tool shows the number of competing websites for your intended keyword term. A feature unique to Jaaxy, you’ll benefit from it by know what keyword term to use to better you ranking in Google and other search engines.

Suppose you want to market Amazon Products, well you’d certainly combine Amazon Buyer Keyword returns with Jaaxy’s ability to determine whether you’d rank in Google should you use it.

There’s a numerical value shown in Jaaxy (QSR) for each keyword term if it goes too high then that term is “poor” and you’d be wise to find another keyword. When your sites gather momentum and authority you’ll have a better chance of getting ranked for more competitive keywords. Until, that happens stick with low competition keywords.

 


Summary

Creative Keyword Research is only going to serve you well if you follow through with Jaaxy and establish QSR (Quoted Search Results). There’re two things about keywords above and beyond all other things.

  1. Relevancy; of keyword to niche and message.
  2. QSR; number of competing website in Google for that exact keyword term.

You’ll want to establish relevancy to your content website and message first. If, it’s not relevant hen don’t go with it. Next,  check it for QSR. That’s it really.

If, you’d like to know more about Jaaxy check this review here.


Please fell free to make contact with me, post a comment or share your experience with keyword tools and research

If you’d like to contact me directly, here’s my direct email.

james@smallbusinesskills.com

 

 

 

 

 

 

Author: James Anderson

James here, I'm a small business owner in Canberra Australia. We've run our commercial cleaning business here since 1989, currently we employ around 23 staff. I'm married with children, and we are grand parents. I enjoy learning new technology and keeping up with current trends. I hope you get something out of this site. James

2 thoughts on “What’s a Long Tail Keyword?”

  1. Thanks for this awesome post. I really love some of your suggestions like Answer The Public and Scientific Seller. I’ve not heard of Scientific Seller before so I’ll check that out.

    But I’ve used Answer The Public before and I love all the keyword and post ideas they provide. It’s a good way to find great long-tail keywords and content ideas. Thanks for sharing!

    1. Hey Jerry
      Thank you for your comment, I’m pleased you found something you’d possibly use, Scientific Seller is was a novel find for me too. Given it’s specific to Amazon. However, Amazon Buyer Keyword returns may deliver some amazing results when combined with Jaaxy.
      Do well Jerry.
      James

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