However, it is hard to move forward with confidence and certainty without direction.
This article talks about some intial things to consider before you do spend a cent, we have followed our own advice time and again over the last 30 years in working from home in our own businesses.
We currently own and operate a small commercial cleaning business. Employing between 20 and 30 part-time and casual staff.
What we’ve learned over the years is applicable to anyone wanting to start their own business, regardless of the industry, we hope you benefit from our experience.
Things To Consider.
You’re about to tackle an adventure; your own business. If you already have a clear idea about what sort of business you’d like to set up and run then that’s great. However, it may be worth your while to review things just to make sure you’ve nailed it.
We are about to go into; Research leading to some Decisions and then, and not before those things are done, you’ll be ready to take Action. But just before that take a moment and read through some of a few things we’ve learned from being in business these many years.
There’s a huge difference between starting something, then continuing it, and sustaining it in the long term. Just because something is started it doesn’t mean it will continue to exist. Survive!
Right now you are in the Pre-Start Phase.
Don’t rush it, allow at least a week to 10 days to complete this phase.
There’s always temptation to rush ahead of things but let’s do this in sequence, you’ll thank yourself later if you do.
Some Context And Important Points. Keep These in Mind.
Any business operates within a Category…think about that for a moment…for example we run a cleaning business, generally speaking you could say we are a cleaning business, that seems too obvious to mention, but wait. Cleaning in itself is a huge industry, a multi billion dollar industry in Australia alone, it’s worth $9.0 billion.
[ The Commercial Cleaning Services industry has performed well over the past five years. The industry is projected to generate revenue of $9.0 billion in the current year, up 2.6% for the year.]https://www.ibisworld.com.au
We, therefore, don’t seek to compete in the large and broad pool of cleaning services. Instead, preferring to select out and service smaller groups within it.
Find your niche within an industry
No matter what industry you choose I suggest you apply that as your guiding principle.
Your business could become quite diverse eventually, but it’s better to focus on a narrower part of the whole; getting very good at that before mixing it up.
We also work at creating profit centers, each client we service has to be a profit center.
Each part must return on investment, whether it’s money, time, or energy.
It’s too hard to work the big broad area within the cleaning industry or any industry for that matter.
Think about it for a moment; it’s not hard to work out just how big our example industry is, how many things get cleaned in one day. How many sectors of our society require cleaning and cleaning services. It’s almost overwhelming, isn’t it?
So, I urge you to work in narrower fields regardless of the industry. And become very good at that narrow field.
Any industry can be broken down into smaller and smaller parts, you should break things down until they feel right for you. I challenge you to narrow down your chosen field to the point of knowing you could actually create in it.
Use a pen & paper and break any industry down. Here are some ideas to get started on there are much more; just let your imagination run wild, you’ll find them.
Keyword Research Tool (Jaaxy)
Another tool you can use to get ideas from is a Keyword Research Tool. Because I’m doing online marketing too I make use of Keyword Research tools such as Jaaxy to polish my research. Read more about Jaaxy and other tools you could make us of to further your own research here.
You’ll be able to make great use of such tools to find ideas for a business. Here’s a list of possible Categories (not niches) you could dig deeper into with such tools to find ideas for your new business.
General Building Care
Home Based Care
Somewhere in this process, one or more items will jump out at you more than another, if so, there’s a good chance you’ve just found your business idea.
Note: Resist any temptation to rush ahead. You have more research to do.
The following steps don’t need to take a long time, you should have your answers within 7 days, with these things answered you’ll have a higher degree of certainty about your venture. These done well will give you more certainty and confidence, which you’ll need when moving forward.
Do you have expertise or experience you can call on?
If not, you will need to consider undertaking some training.
Will that take time and money?
Can you earn while you learn?
Do you need any sort of licensing or insurances etc, to undertake the business?
What businesses are allowed within your residential area if any?
Are there zoning requirements?
For most businesses this won’t be an issue, it’s safer to check beforehand
Do you need any insurances?
Public Liability, personal injury anything else?
Do you need to register you business what tax requirements are there?
How will you accept payments, cash, cards or bank transfers? These need setting up, not yet, but eventually.
Do you issue receipts?
And so on.
What equipment will you require, and what’s it going to cost you?
Do you already have equipment at hand, and or can you borrow items if your budget doesn’t permit buying them?
Do you need transport?
What other legal requirements must you be aware of? Complete any due diligence.
noun: due diligence
reasonable steps taken by a person in order to satisfy a legal requirement, especially in buying or selling something.
It’s important to your success not to rush through the steps outlined above.
BUT, these will get you underway and to the point of STARTING. Something, which we will go into in our next post, so stay tuned, meanwhile work through the little plan above.
I guarantee if you do these well, you will gain a lot in the way of beneficial insight, you’ll learn much about the idea of being in a home-based business. And a little about yourself as you move forward; if you move forward.
You may decide while doing these relatively few steps, that being in business for yourself was more of a romantic idea instead of something you are dedicated to, and find it’s not for you. That’s a very good thing to discover, and before you lay out some cash.
So if that happens be happy and realise that you worked through a process and found out more than you would have otherwise, and now you can get on with something else. That, I consider, would be a good return on your invested time. Don’t you?
If anything in this post raises concerns or questions do feel free to post a comment below.
Keyword tools help you to make sense of keywords, Jaaxy is one such tool…one of the best out there.
With Jaaxy Keyword Research Tool you’ll be able to improve your website rankings.
It’ll save you time and increase productivity, returned results are more targeted. Access to Google, Bing and Yahoo and other search engines is done from one platform, halving your work.
And, it will help you use keywords to profit by.
A feature rich keyword research tool such as Jaaxy should help you find great keywords, with which you’ll quickly go from broad search terms to narrow targeted groups of people looking for something (a Niche).
From there you’d want to establish 3 things before you create a Website or write anything. Otherwise it’s likely you’ll be wasting your time. Unless, of course, your niche is going to be a purely social activity and not one you intend to generate revenue from.
Those employed in any business where it’s important to know your what your customer wants or is looking for.
Social Media entrepreneurs.
Ad Copy writers in any field.
Maybe you build website for clients and you’d like to have great keywords built into their sites? Well, you’d use Jaaxy.
Online shopfront owners would use Jaaxy to research trending products.
Those selling on Ebay,Etsy etc.
Affiliate Marketers looking for affiliate programs make effective use of Jaaxy!
University Students researching for their Thesis may use it.
Market Researchers in varying fields would make full use of this tool.
If you found yourself writing for magazines or newspapers.
They are just some who’ll make profitable and effective use of Jaaxy by;
finding whether Domains are available for exact keywords.
Knowing total number of words on the site under analysis?
Wouldn’t you like to know what’s trending in Google, Alexa, Amazon, and Twitter all from one page? And then do the research on those trends from the same page?
What about the number of back links to a competitor’s website?
Would it be useful to know the number of links on a site?
And whether AdSense Ads exit for the site?
Is there benefit to having all this and more at your fingertips, and all in one place?
Now, how about Alexa rankings for sites or whether they rank at all?
How about social media (Facebook) likes for sites you’re analyzing?
Or other social media, Twitter, LinkedIn etc.
Let’s say you want to go over and visit the site you’re analyzing, “am I able to do that”? YES!
Stuck for niche ideas? Brainstorm with Jaaxy
Are you writing content around highly competitive keywords?
Do you want to know the exact meta keywords (if shown) used by any site under analysis? And then make profitable and effective use of that information.
Limited by Imagination!
Use of this tool is only limited by one’s imagination, with training and familiarity, you’ll see ways not mentioned above to put it to efficient and profitable use. In other words; you’ll find ways to build a profitable business.
Price Points: STARTER (FREE) Pro $49/month, Enterprise $99/Month
Jaaxy Co-Founders Kyle and Carson. The guys who also co-founded Wealthy Affiliate they created Jaaxy for marketers; because their own experience in Affiliate Marketing pointed up a lack of efficient tools to do the kind of targeted research they were looking for.
Jaaxy is FREE to Wealthy Affiliate Memberships; read more here.
Or feel free to leap into it, insert a search term in the Widget below:
Jaaxy’s Search Bar
3 things to note about the search bar.
You can also enter a URL as keyword
The plus + beside the green button once clicked increases the number of search tabs, this allows you to search more keywords in one search. Saving you time. Note: Jaaxy FREE and LITE don’t include this feature. (We’ll look at both these soon.)
History, handy if you’d like to locate something you’ve search already.
Type a term in the search bar below and test it for yourself:
So, we’ve entered our phrase (keyword) from which we’ll get returned results (25). Let’s look at the following tabs and break them down.
Avg: This figure (684) is; the average number of searches that the keyword receives per month.
Traffic: This tells you how many visits you’ll get to your website if you achieve first page rankings in the Search Engines.
QSR: Quoted Search Results; the number of competing websites ranked in Google for this exact keyword.
KQI: Keyword Quality Indicator; acts like traffic signals. Green = good, Yellow = OK, and Red = Poor (or don’t proceed).
SEO: This is a score based on traffic and competition, the higher the score, the more likely you will rank for this keyword on the first page (scale of 1 – 100, higher = better).
Domains: Availability of domains related to the keyword.
Using Jaaxy FREE and Pro you’ll need to click “Get QSR” under the KQI tab (the result will appear under QSR). Note: It auto generates in Jaaxy Enterprise. Some (especially, power affiliates and those who’re doing a lot of market research find this saves a lot of time).
You’ve Targeted Some Niches – What next?
“Checklist these 3 points and answer them before you decide you’re ready to move forward.
These are Important to establish before you move forward, unless you intend a purely social niche website.
What are people within your prospective niche looking for? (Product or Service or Skill and so on)
What way can you help them? ( You’ll want to have some idea about how you’re going to help them, perhaps; you’ll write a review or share information)
What product or service can you recommend or point them to. And, does it have an Affiliates program? If so, is it going to return you enough revenue for your time and work?
From there decide whether to move forward with the niche or not.
” Paraphrased from: “Stripping Niches, Uncovering Keywords, & Becoming Successful”. Put together by Kyle and Carson (Wealth Affiliate.com). It’s one of three FREE bonus downloads available to Jaaxy Subscribers.
This feature is very cool because you’ll be able to select an exact match Domain from your keyword, if Top Level Domains; .com .org .net are “unavailable” it’ll say so. See screenshot.
You’ll note there’s a link to buy the domain if you want, you can do it all from this one page.
And, notice just how smooth it goes from idea to research, to finding and buying your own domain around which you’ll build your business.
This seems like a small factor, barely worth mentioning, right? Well, if you’ve been through the hoops a few times trying to find a domain for an exact keyword you like, you’ll nod your head and say, “Geez that’s handy”.
From here it’s a matter of clicking one of the links “Buy this domain” and you’ll end up here; most domains are priced between $13 and $16 USD. As you can see from the snip, prices include Whois Privacy Guard, Emails, Hosting, Backups, and 24/7 Site Support.
Related Tab in Jaaxy
These are keywords that relate to the term you searched.
Selecting one related item starts another search; you’re drilling down further into your selected niche, and refining it.
Would you like to know where sites rank in the search engines?
Curiosity turns to strong interest once you realize the power of knowing where exactly your website/s sit in relation to page one. Not only that, you’ll want to know where other sites within your niche rank, you won’t be able to resist taking a peek.
Affiliate Program (Use Jaaxy to Promote Jaaxy)
If you enjoy using Jaaxy you’ll likely know others who would benefit from using it, or you may decide to promote it’s benefits through other channels.
You’re in a position to offer people a great product.
Yes, even as a Starter Member (Jaaxy Trial – FREE ACCOUNT ). Promote Jaaxy and earn commissions. You could create a full-time business referring people to Jaaxy. There’s no big deal application forms to become an affiliate.
Concerned you don’t know enough about it to promote it?
Don’t be, you’ll gain your own unique understanding as you move forward. Your own experience using it plus training makes you well qualified to review and promote Jaaxy.
The Jaaxy Affiliate program is one of the best out there – your commissions are recurring. So, month by month for as long as your people subscribe to it you’ll receive on-going commissions. This’ll add up over time.
Click the snip below to find out more.
Here you’ll find your training a resource materials;
Jaaxy Keyword Research & Management
Website Research and Analysis
Niche Research Refinement
There’s full and comprehensive training available to subscribers, packed with tips and instruction on how to get great results, you’ll benefit from their direct everyday use of a tool they developed.
Ugrading from Starter Free Trial; is easily done from within your Dashboard, look for a green “Upgrade” button, click it and follow the prompts. If you haven’t tried Jaaxy give it a whirl now. You do not need to supply credit card details. Click this snip to start.
Obviously if you’ve decided to try 30 FREE SEARCHES you’ve set up your account, any time you need to access Settings, Help or Logout you do it from that tab.
Keywords Research & Management
Keywords search is likely to be your go to point in Jaaxy, it’s the most accessed feature of Jaaxy.
There’s a huge number of ways to find niche relevant keywords. You’ll create lists of them…probably many lists.
Now you’ll want a good way of manging them…
Well, here’s one way; one I’ve adopted and adapted to my liking.
Duplicate it if you’d like and/or click the link below my adapted version and checkout the original written by Loes (Premium Member of Wealthy Affiliate).
My Adapted Method of Keyword Management
Go to Jaaxy Search type in a phrase relevant to your niche and execute the search.
Make a list of possible keyword phrases, make it as long as you want.
Select the ones you want and save the search to list with Jaaxy (saving keyword lists within Jaaxy saves time).
Then check Related Tab for other relevant keyword phrases.
Excute another search by clicking a relevant term within this tab, the search will start directly.
And add from this search any you want to your list.
Once you’ve enough select “view list”, you can do this within the “Save to List” tab.
This is what you’ll see when it opens.
Download it as a TXT file and save the excel file for future reference. (Note: I export all data, it makes it easier to quick reference keyword stats).
From the spreadsheet I copy to my website, here’s how.
Select & copy as many as you think you’ll want to work with, the best of them you’re going to use as titles. Go to Posts – Add New and paste the data. Note: It’ll paste as an editable table.
Then select the best phrases for titles change their text colour to red or another something to set the best apart from the rest.
The other phrases leave as they are.
Take unique words from the other phrases and use them throughout your article. Loes’ suggest stricking through the unique words as you use them. It works.
Fully automated alphabet soup keyword research saving you time. Allowing you to come up with niche ideas and keywords A to Z in just a few minutes.
Brainstorm Tab (Lacking Inspiration!)
Lacking ideas? If you’re unsure where to start, what niche to work and haven’t a clue beyond a word or two then head over too Jaaxy “Brainstorm” it sits beside “Affiliates Programs” tab. Add your word to the “Brainstorm Queue”.
This is something you can do on the run from any mobile device with internet connection. You may be out shopping, reading something, of inspiration hits you. You want to save those moments, you can do it, all within Jaaxy.
Tip: I have saved my Jaaxy Brainstorm Queue page to Favorites tab in my mobile phone web browser, I can access it faster this way and add ideas to “Brainstorm”.
How to put your list to work!
Go to your “Keyword Tab” in Jaaxy and open “Brainstorm”, this time you want the tab right next to the “Related” tab. This is where you’ll find a list of all words you’ve added over time. With this open select the one you want to research further and Jaaxy will go to work, returning you keyword results for that keyword phrase.
You won’t be left out in the cold wondering how to use Jaaxy, the team there have created walk through videos related to each of the following:
Keyword Research and Management
Website Research and Analysis
Niche Research Refinement
Don’t forget to access the bonus downloads, while they were written in 2011 they’re packed with valuable information and tips. I recommend making full use of them. They’ll help to maximize your Jaaxy experience to the fullest.
Get Two For The Price Of One
Become a Wealthy Affiliate Premium Member and Get Jaaxy Lite for FREE.
Jaaxy Lite is available to all Wealthy Affiliate Premium Memberships, it’s the same comprehensive tool we’ve been looking into here, with only slight limitations.
There’s more; as a Premium Member the Pro and Enterprise versions of Jaaxy are heavily discounted too.
It’s worth reading up on Wealthy Affiliate and weighing up your options, read more here.
Pros and Cons
Having the use of Jaaxy since September 2017 I find there’s a lot about about it to like.
Let’s go through the Pros!
You can try it for Free, you don’t have to supply your credit card details. This compares well with LongTailPro Platinum FREE Trial…they expect you to add your Credit Card Details. (This is a pet peeve of mine…I won’t proceed with a trail, ever, if I have to supply credit card details).
The navigation is user friendly making it easy to select different parts of the tool.
Support and training are available and easy to find.
It is a very comprehensive keyword research tool, you’ll be able to uncover hidden gems you can capitalize on.
You can down-grade your Subscription.
It’s server based, meaning there’s no software to download.
You can find and purchase Domains from within Jaaxy.
There’s no language pack in Jaaxy; those not familiar with the English Language will be at a disadvantage.
Pro and Enterprise Subscriptions are at the higher end of the spectrum for premium keyword tools.
There’s a lot to learn about Jaaxy and this can be daunting. Especially to those who’re new to keyword research.
Summary (Jaaxy Keyword Tool)
I’ve tried to give you an in depth look at the inner workings of a great keyword research tool. I’m using it, & learning more about it each day. It’s used by thousands of people, perhaps 10s of thousands daily. To varied success of course.
It’s a tool for use, and in the hands of one who’s willing to make full and complete use of all it’s many features, the results, I’m sure, would be spectacular. In someone’s elses hands; not so much!
I recommend to you to; use Jaaxy Keyword Tool, leverage it’s features to improve your chances of success.
That’s what I’m doing.
Use it to find relevant low competition keyword phrases. Especially important at very early stages of site development. Continue to use it form there onward to greater profit and success.
If you think I’ve missed something, or could’ve expanded on some points, please do let me know.
Post up in comments below. Also stay tuned for more about keywords, I’m going to walk through some ways to find keywords, research them and build some lists you can copy and insert into Jaaxy for your own further research. You never know from that you could end up creating a great business.