How To Start A Business From Home. (For Profit)

However, it is hard to move forward with confidence and certainty without direction.

This article talks about some intial things to consider before you do spend a cent, we have followed our own advice time and again over the last 30 years in working from home in our own businesses.

We currently own and operate a small commercial cleaning business. Employing between 20 and 30 part-time and casual staff.

What we’ve learned over the years is applicable to anyone wanting to start their own business, regardless of the industry, we hope you benefit from our experience.

Things To Consider.

You’re about to tackle an adventure; your own business. If you already have a clear idea about what sort of business you’d like to set up and run then that’s great. However, it may be worth your while to review things just to make sure you’ve nailed it.

We are about to go into; Research leading to some Decisions and then, and not before those things are done, you’ll be ready to take Action. But just before that take a moment and read through some of a few things we’ve learned from being in business these many years.

There’s a huge difference between starting something, then continuing it, and sustaining it in the long term. Just because something is started it doesn’t mean it will continue to exist. Survive!

Right now you are in the Pre-Start Phase.

Don’t rush it, allow at least a week to 10 days to complete this phase.

There’s always temptation to rush ahead of things but let’s do this in sequence, you’ll thank yourself later if you do.

Some Context And Important Points. Keep These in Mind.

Any business operates within a Category…think about that for a moment…for example we run a cleaning business, generally speaking you could say we are a cleaning business, that seems too obvious to mention, but wait. Cleaning in itself is a huge industry, a multi billion dollar industry in Australia alone, it’s worth $9.0 billion.

[ The Commercial Cleaning Services industry has performed well over the past five years. The industry is projected to generate revenue of $9.0 billion in the current year, up 2.6% for the year.]

  • We, therefore, don’t seek to compete in the large and broad pool of cleaning services. Instead, preferring to select out and service smaller groups within it.
  • Find your niche within an industry
  • No matter what industry you choose I suggest you apply that as your guiding principle.
  • Your business could become quite diverse eventually, but it’s better to focus on a narrower part of the whole; getting very good at that before mixing it up.
  • We also work at creating profit centers, each client we service has to be a profit center.
  • Each part must return on investment, whether it’s money, time, or energy.

Invest meaning, definition, what is invest: to put money, effort, time, etc. into something to make a profit or get an advantage.

Research Begins. (Niche Research)

It’s too hard to work the big broad area within the cleaning industry or any industry for that matter.

Think about it for a moment; it’s not hard to work out just how big our example industry is, how many things get cleaned in one day. How many sectors of our society require cleaning and cleaning services. It’s almost overwhelming, isn’t it?

So, I urge you to work in narrower fields regardless of the industry. And become very good at that narrow field.

Any industry can be broken down into smaller and smaller parts, you should break things down until they feel right for you. I challenge you to narrow down your chosen field to the point of knowing you could actually create in it.

Use a pen & paper and break any industry down. Here are some ideas to get started on there are much more; just let your imagination run wild, you’ll find them.

Keyword Research Tool (Jaaxy)

Another tool you can use to get ideas from is a Keyword Research Tool. Because I’m doing online marketing too I make use of Keyword Research tools such as Jaaxy to polish my research. Read more about Jaaxy and other tools you could make us of to further your own research here.

You’ll be able to make great use of such tools to find ideas for a business. Here’s a list of possible Categories (not niches) you could dig deeper into with such tools to find ideas for your new business.

  • Affiliate Marketing
  • Cleaning
  • Garden Care
  • Food Services
  • Make-Up Artistry
  • Bridal Care
  • Delivery Services
  • Internet Businesses
  • Catering
  • Pet Care
  • General Building Care
  • Handyman Services
  • Home Based Care
  • Professional Organising
  • Blogging
  • Interior Designing
  • Inspection Services
  • Hair Care

Somewhere in this process, one or more items will jump out at you more than another, if so, there’s a good chance you’ve just found your business idea.

Note: Resist any temptation to rush ahead. You have more research to do.

Research Continues.

The following steps don’t need to take a long time, you should have your answers within 7 days, with these things answered you’ll have a higher degree of certainty about your venture. These done well will give you more certainty and confidence, which you’ll need when moving forward.

  • Do you have expertise or experience you can call on?
  • If not, you will need to consider undertaking some training.
  • Will that take time and money?
  • Can you earn while you learn?
  • Do you need any sort of licensing or insurances etc, to undertake the business?
    • What businesses are allowed within your residential area if any?
    • Are there zoning requirements?
    • For most businesses this won’t be an issue, it’s safer to check beforehand
    • Do you need any insurances?
    • Public Liability, personal injury anything else?
    • Do you need to register you business what tax requirements are there?
    • How will you accept payments, cash, cards or bank transfers? These need setting up, not yet, but eventually.
    • Do you issue receipts?
    • And so on.
  • What equipment will you require, and what’s it going to cost you?
  • Do you already have equipment at hand, and or can you borrow items if your budget doesn’t permit buying them?
  • Do you need transport?
  • What other legal requirements must you be aware of? Complete any due diligence.


due dil·i·gence


noun: due diligence

  1. reasonable steps taken by a person in order to satisfy a legal requirement, especially in buying or selling something.


It’s important to your success not to rush through the steps outlined above.

BUT, these will get you underway and to the point of STARTING. Something, which we will go into in our next post, so stay tuned, meanwhile work through the little plan above.

I guarantee if you do these well, you will gain a lot in the way of beneficial insight, you’ll learn much about the idea of being in a home-based business. And a little about yourself as you move forward; if you move forward.

You may decide while doing these relatively few steps, that being in business for yourself was more of a romantic idea instead of something you are dedicated to, and find it’s not for you. That’s a very good thing to discover, and before you lay out some cash.

So if that happens be happy and realise that you worked through a process and found out more than you would have otherwise, and now you can get on with something else. That, I consider, would be a good return on your invested time. Don’t you?

If anything in this post raises concerns or questions do feel free to post a comment below.

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What’s a Long Tail Keyword?

What’s a long tail keyword?

It’s a phrase or term 3 or more words.

[ “A head term or head keyword, in contrast to a long-tail keyword, is a popular keyword with high search volume.Head terms are generally competitive to rank for in search results.”]…

We’ll put the idea about “generally competitive” to the test soon enough using Jaaxy.

Is Amazon a “Head Term” with high search volume and generally competitive to rank for in search results?

Let’s see, we searched the term Amazon in Jaaxy, and while it gets an amazing number of searches and page visits each month the number of competing websites ranked in Google for that exact term is only 97 (that’s considered normal within Jaaxy). I’m surprised. I honestly thought it would be much higher than that.

Definitely a highly searched term, and on that front it qualifies as a Head Term.

It’s not that competitive though, and you could rank for it because there’s only 97 competing Websites ranked in Google for that keyword.

Do You Want to Rank in the Search Engines?

Then as far as Keyword is concerned; it comes down to the relevancy of the term to your niche and QSR, (Quoted Search Results) which is only available in Jaaxy, QSR tells you how many competing websites there are in Google for that keyword (LongTail Or NOT), use QSR as a stable datum around which all other pieces of information, opinion and conflicting points of view related to keywords swirl, and “you will rank well in all search engines”. For more on keyword data and QSR.


Table of Keywords for Amazon

What’s a long tail keyword research tool?

Over the years we’ve seen great improvement in search results when we search for stuff on the Internet.
Search algorithms have improved. We’ve become used to getting near exact matches returned for search terms; Google works hard at improving these results. Google RankBrain is one such improvement.

Brian Dean of produced a fantastic write up on Google Rank Brain:The Definitive Guide – Backlinko (Warning; it challenges conventional thinking around Long Tail Keywords).

Anyway, a good keyword tool should give you related keywords you’d possibly never think of alone, even if you had the time to do it. Most are quick and effective at providing search engine optimization help, without which we’d find it hard to rank.

Jaaxy is the only tool to return in it’s results; the number of competing websites in Google for an exact term. Read more about Jaaxy here.

As our Websites build authority we’ll cope better with competition but until then we’d do well to work with low competition keywords. Long Tail keywords are generally less competitive to rank for search engines.

Keyword Tool (Free)

It’s ranked number 3 position in Google “Keyword Tool” there’s a Pro version too, but for our purposes the free works fine, with it you’ll scrape 100’s of relevant Long Tail Keywords in an instant.

It scrapes words from Google Suggest, leveraging it’s  auto complete feature. From this free search you’ll end up with relevant long-tail keywords. However, you won’t know how competitive that exact keyword is. Not, until you use Jaaxy, it’s the only tool capable of returning that data.

Keyword Tool and Jaaxy Video

Relevant Keywords

Keywords to be relevant must closely match to your content message and web pages.

Answer The Public

Answer The Public (Free) is a fun tool to use…the first time I used it I wondered what the hell the guy was waiting for!

Eventually, I worked out, he was waiting for me to insert a word into the search bar…you’ll see what I mean.

I’m sure there’s much one could do with these tools in terms of deeper research, however, with Jaaxy we’re more than compensated with function and feature, and Jaaxy tells you something more than the others. The number of competing websites you’re going up against in Google for the exact keyword term.

So, now that’ we’ve some keyword terms we need now to insert them into Jaaxy to confirm whether they’re good for our purposes or not!

Google Alerts

Google Alerts brings keywords and inspiration right to your Gmail or any other preferred email, you can also get them in RSS feed.

It’s great for inspiration and creative research.

And, you can set it up if you’d like to know what mentions if any is being made about you, your website or branding.

You’ll be able to track keyword phrases, they’ll appear in Long Tail form too. There’s much more to this tool than you’d at first think… I know I underestimated it.

I’ve linked to a wonderful article you may care to read…see below this screen snip.

Google Alerts


What are Google Alerts?

[“You can think of Google Alerts as a customized Google Search — on-going — that delivers the search results to you automatically. You can set up any number of Alerts (up to 1000 per email address) to help you monitor online activity for the search terms of your choice.” Source: [Engaging Apricot]]
It’ll inspire you to use Google Alerts in ways you never thought possible!

Search Terms (Some Inspiration)

“Setting alerts for keywords that are relevant to your cause or community”…this line inspired me to use relevant to my niche Long Tail Keyword terms for search in Google Alerts. I can tweak these later if I’m not getting the results I want.

I especially liked the tip about setting up a separate Gmail account to receive alerts…this could be handy for someone wants to receive many alerts, and avoids overloading your personal email in box.

I thoroughly recommend it. It’s full of tweaks and refinements including how to force Google to look for instances where those words appear in a certain order. I’d love to know what you thought of the tutorial, certainly whether you found it helpful or not.

Alerts & Jaaxy Keyword Tool

You’ll want refine those alerts by inserting into Jaaxy keywords or phrases, and check QRS (Competing websites ranked in Google for that exact phrase).

Free Amazon Keyword Tool (Scientific Seller)

I stumbled upon this tool just moments ago, I don’t know much about it other than it reveals Amazon data.

But hey, I’ll try it and see what use can be made of it.

Easy enough to use; type in a “seed word” and the results started pouring in.

There’s instruction about the tool just beside the search box…it’s a good read.

They built this tool for their own use back in 2015, since then they didn’t promote it or do any SEO. People found it anyway…much in the same way I did, I guess!

So, here’s a glance at the results of my search.

It returns Amazon “Stuff” (their word not mine) words and Amazon Buyer Keywords. I paused the search after moments, as I already had over 100 keywords returned, it’s one other way of getting creative in your keyword searches.

Here! Shoot over and try it out: Scientific Seller

Again, we’ll plug these keywords into Jaaxy and check QSR. My main interest.

Free Amazon Keyword Tool - Scientific Seller

Amazon Buyer Keywords & Jaaxy

Let’s see if you’d rank in Google using Amazon buyer keywords in your content!

Just type in a phrase or keyword into the search box below and test it for yourself.

Remember! No other keyword tool shows the number of competing websites for your intended keyword term. A feature unique to Jaaxy, you’ll benefit from it by know what keyword term to use to better you ranking in Google and other search engines.

Suppose you want to market Amazon Products, well you’d certainly combine Amazon Buyer Keyword returns with Jaaxy’s ability to determine whether you’d rank in Google should you use it.

There’s a numerical value shown in Jaaxy (QSR) for each keyword term if it goes too high then that term is “poor” and you’d be wise to find another keyword. When your sites gather momentum and authority you’ll have a better chance of getting ranked for more competitive keywords. Until, that happens stick with low competition keywords.



Creative Keyword Research is only going to serve you well if you follow through with Jaaxy and establish QSR (Quoted Search Results). There’re two things about keywords above and beyond all other things.

  1. Relevancy; of keyword to niche and message.
  2. QSR; number of competing website in Google for that exact keyword term.

You’ll want to establish relevancy to your content website and message first. If, it’s not relevant hen don’t go with it. Next,  check it for QSR. That’s it really.

If, you’d like to know more about Jaaxy check this review here.

Please fell free to make contact with me, post a comment or share your experience with keyword tools and research

If you’d like to contact me directly, here’s my direct email.







Affiliate Disclosure

In 2015, the Federal Trade Commission released their new rules for Disclosure Compliance. These rules are set in place to ensure that readers or viewers of web media (blogs, Youtube videos, etc.) know if the blogger/presenter is sponsored, endorsed, or partnered with a different company. In blog terms, the readers need to know if the blogger is making money by sharing a link or product.

In compliance with the FTC guidelines, please assume the following about links and posts on this site: Any/all of the links are affiliate links of which I receive a small compensation from sales of certain items.

What are affiliate links?

Purchases are made on external affiliate company websites: When a reader clicks on an affiliate link located on .com to purchase an item, the reader buys the item from the seller directly (not from Amazon and/or other companies pay a small commission or other compensation for promoting their website or products through their affiliate program.

Prices are exactly the same for you if your purchase is through an affiliate link or a non-affiliate link. You will not pay more by clicking through to the link.

I use two main types of affiliate programs:

1. Amazon affiliate links. is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon properties including, but not limited to, Amazon offers a small commission on products sold through their affiliate links. Each of your purchases via our Amazon affiliation links supports our cause at no additional cost to you.

If a blogger links to an Amazon product (with a special code for affiliates embedded in the link), and a reader places an item in their “shopping cart” through that link within 24 hours of clicking the link, the blogger gets a small percentage of the sale. Amazon links are not “pay per click.” If you click on the product link and stay around Amazon and purchase something else, however, I will get commission on that sale.

Anytime you see a link that looks like… or… it can be assumed that it is an Amazon affiliate link.

2. Product affiliate links.

These affiliate links work the same way: if you click the link and buy the product, then the blogger gets a percentage of the sale or some other type of compensation. Things like e-book bundles, e-courses, and online packages are usually affiliate links, as well. Again, prices are not different if you use these affiliate links. You will not pay more by clicking through to the link. These links are not “pay per click”, unless otherwise denoted.

What about sponsored content?

I do not write sponsored posts. I want to bring you real, unbiased information. However, if a post is sponsored by a company and it is a paid sponsorship, I will disclose this clearly in the beginning of the post.